I have always been pleasantly surprised by FWD’s initiatives, such as their advertisements of people sky-diving and their infiltration in the local band music scene. What I was not expecting to see, though, is their name appearing at an interactive, multi-media art exhibition.
It may appear to some as just a marketing gimmick, but during such hardship in Hong Kong, I think it is a great program to have. Not only does it help boost morale for the 15 local artists and designers involved, but also for the general public to remember what “celebrate living” truly means.
Hosted at the FWD HOUSE 1881 and 1881 Heritage, and working in hands with the Hong Kong Multimedia Design Association (HKMMDA), a total of 16 interactive pieces are on display. Apart from site-specific installations, I was particularly drawn to ‘Sand-sation’, the sand art experience by Snow Chung, and the animation porcelain by Tso Chi-hung – Yuet Tung China Works. While we all adjust to the new normal of social distancing, there is also an online virtual exhibition available for everyone to enjoy.
Additionally, there will also be a free screen-printing booth every weekend from 2 pm to 6 pm in August. There, visitors can create their tote bag with interactive design tools and access to a portfolio of clip art, exclusively designed by the artists themselves. There are also other workshops happening during the month. Hopefully, these dynamic experiences stemming from the perspective of Hong Kong artists can bring in optimism during this challenging year.
Access the virtual exhibition and find out more about the artists and the workshops via www.fwdhouse1881.com.
