Just as I was planning my ski trip at the end of this month, this landed in my inbox – a series of nostalgic, vintage ski posters.
Designed by names such as Roger Broders, Erich Hermès, Alex Walter Diggelmann and Georges Dorival that promotes resorts including Gstaad, Davos, and Chamonix; the range of posters available for auction at Swann Galleries dates from 1901 to 1937. Showcasing different times of the day, excited skiers on the top of the mountain, ski lifts, old landmarks, and even the first chairlift ever; the collection gives us a dynamic study of how the sport was promoted back in the day.
“The broad range of ski posters in our upcoming sale includes images from prominent resorts all over the world, with an unexpectedly high concentration of important and infrequently-seen images from Switzerland, including posters promoting Davos and Gstaad as well as others from the heart of the Alps,” says Swann Galleries President Nicholas D Lowry.
Swann Galleries
Auction title: Vintage Posters
Auction date: Thursday, March 1, at 10:30 pm (ET)
Preview dates: February 24, 12-5; February 26-28, 10-6
(All images courtesy of Swann Auction Galleries)