Dreamy and sustainable, the new powder pink pleat gown from H&M’s latest Conscious Exclusive collection has definitely caught our attention. Made with the company’s pioneering material, BIONIC®, this fluid-looking fabric is in fact made from the plastic waste found from our earth’s shorelines.
Apart from the key gown, H&M will also be introducing children apparel and a Conscious Exclusive fragrance made from organic oils on the 20th of April, 2017, in their online store as well as their standing stores worldwide. As the brand continues to move forward in pushing for a more sustainable future for fashion, they are also active in showcasing the various delicate abilities that these sustainable materials have, as stated by Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. Learn more about the brand’s support for sustainable fashion here.