Not only are art galleries getting busy for art month right now – lifestyle and creative brands are also getting involved in the occasion.
Case in point would be Joyce Boutique‘s special exhibition with Henzel Studio. This studio collaborates directly with contemporary artists to recreate their artworks into limited edition products, such as the series of rugs and pillows to be featured at the Central flagship store until the end of April. Including works by Bjarne Melgaard, Leo Gabin, Olaf Breuning, Richard Prince, Andy Warhol, Juergen Teller, Tom of Finland, and Helmut Lang; artist and Creative Director, Calle Henzel and Joakim Andreasson from the studio reinterprets these classics into interior furnishings which creates “an eye-opening contrast when using the rug as a platform for the work of contemporary artists who have shaped modern popular culture.”
