A lot fashion brands have been trying to extend themselves into the lifestyle market, as they realize that consumers nowadays are no longer only driven to quality design, but also strive for a meaningful and suitable living culture. I think Club Monaco is one of those brands who have successfully done so.
Apart from acquiring quality designs from other worthy designers, they have also decided to create their own visual contents in order to interact with their costumers. Club Monaco HK is a 3-month long mini-site project, where they will be sharing fashion, food, books, flowers, vintage and home news. Updated weekly, the articles are written by the brand’s selected tastemakers, which include names like Jason Licker (pastry chef), Geneva Vanderzeil (travel and lifestyle blogger), Antonia Li (co-founder of Indicube), and Samantha Wong (prop stylist and lifestyle blogger).
A great new destination for cultural news and interesting content, check out their website via the URL above.