From what I see, the culture in our current global era is all about mixing and matching, the action of going back in time and blending between the boundaries of different disciplines. Street fashion is no longer reserved for those who live in a certain neighborhood but is a style which co-exists between high-end brands and fast-fashion. The same goes for the culture of arts and crafts, where no longer do they stay within the interiors of a gallery but has extended itself into other realms which allows them to interact and empower themselves with new meanings and function.
Dries Van Noten found works by Argentine artist Alexandra Kehayoglou on the internet and decided to commission her for a piece to be presented with his SS15 women’s collection runway show. The result was spectacular, as the models who worn Midsummer Night’s dream inspired apparels walk and laid on the mossy rug measuring at 48 meters long and 3 meters wide. The biggest handmade rug by the artist herself, this piece of art installation was just here in Hong Kong, exhibited at the Qube in PMQ as the first stop to the rug’s world exhibition.
Coming from a family with a long history of carpet and textile making tradition, the blood of carpeting is literally flowing in Alexandra’s body. Instead of producing like how her family’s company does, she produces rugs that depict landscapes much like a painting. Using left over materials such as recycled wool, latex and cotton backing for her creations, her works are not only visually captivating but also welcomes physical interaction, so that the idea of a rug being a household item remains.