fall winter 2014 joyce boutique

As reporters hurried across the venue with stacks of clothing in their hand, and photographers pointing their fingers here and there to direct the model for their styling shoot; the themed Circus Fall Winter preview at Joyce Boutique did appear like an unintentional performance casted with staff and media parties. Knowing a lot of beautiful clothes would be thrown in my face at the preview, I did not anticipate for a room full of womens wear categorized under the previously stated theme as well as a dark corner where the minimalistic and black shaded apparels reside. It was a lot to get through, with products by designers we have previously covered, including MARNI , Alexander Wang, Fausto Puglisi , Toga and Thom Browne.

Never lacking in accessory products, Joyce presents a table full of clutches and handbags fitting to the theme of the circus, as well as mannequins dressed in bubbly colored energetic apparels accompanied by furnishings of theme related decorations, as well as 2 video walls constantly updating on images hashtag- ed with joyceaw14.

Walking through racks of neatly compiled clothes tagged with their respected brand name; our personal highlight from this AW season preview would definitely be the intricate designs by Mary Katrantzou, Manish Arora and Peter Pilotto.

Kicking off with Mary Katrantzou, which is also one of our highlight brands for SS14 here , we know very well that the brand appreciate prints a lot, so it was no surprise to see her execute different silhouettes based on printed fabrics for women. However, usually regarded as very feminine, suitable for formal occasions and produces relatively loud appearances; the carried pieces at Joyce Boutique gives off an unexpected casualness which still embodies’ the brand’s signature expertise in print, but allows room for a more youthful and street fashion kind of styling.

Also included as one of our highlight brands for SS14, Manish Arora’s AW 2014/ 2015 brings the audience into a candy wonderland. Featuring not only oversize ice- cream prints and sugary landscape like in the classics of Charlie and the Chocolate Factory; his latest collection incorporates knife pleated gypsy skirts and knitted sweaters which also shares the donut and cupcake motifs. Tagged with numerous charms of gummy bears, hearts, pompoms and cherries; we are definitely giving it up for his sense of creativity and dedication in details.

Last but not least, brand Peter Pilotto has also indulged its latest collection in digital printing and sewn on details. Matched with a lot of block colored apparels and fur components on the runway; the garments off stage are just as flamboyant and extravagant as it was on stage. Embracing classic perspectives with sculptural shapes and prints; the duo designers behind the brand focuses on drape and silhouette as well. Inspired by microscopic and hyper- real prints; they have also used shell pieces as adornments on their knits this season.

Other brands include Achilles Ion Gabriel, Aganovich, Alexander McQueen, Altuzurra, Balenciaga, Bouchra Jarrar, Christopher Kane, David Koma, Dries Van Noten, Dsquared2, Emanuel Ungaro, Gamme Bleu, Gamme Rouge, Giambattista Valli, Givenchy, Haider Ackermann, Hood By Air, Junya Watanabe, JW Anderson, Katie Eary, Lanvin, Nina Ricci, Raf Simons, Rick Owens, Rosie Assoulin, Sacai, Stella McCartney, Undercover, Vera Wang, Vetements, Victoria Beckham, Viktor & Rolf, Yves Salomon and Valentino are also available at Joyce Boutique Hong Kong.

Joyce Central: New World Tower, 16-18 Queen’s Road Central

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