Founded in Tasmania, Will & Bear is not only an Australian headwear label which loves living life outdoors, they also value the environment so much that they have planted over “27 football fields worth of trees in Senegal, Africa”.
Dedicated to create the highest quality of products, with a strong ethos which value and see the power of collective good, the couple-founded brand started the campaign ‘Keep it Slow’ to celebrate slow fashion and have decided to produce hats as their only item because to them it “represents a life of adventure, a necessity to a healthy life outdoors and an item that if designed well only gets better with age, lasting you a lifetime.”
Since they work with trees.org, 10 trees get planted for each hat that is sold, allowing them and their customers to effectively counter the real effects of deforestation. Not to mention, their hats are all made in Inner Mongolia with 100% Australian natural wool which is biodegradable, renewable and can be upcycled. They are also looking into creating upcycled paper hats and upcycled vegan suede fabrics from coconut husks and PET bottles.
What’s interesting is that the owners of Will & Bear, Alex and Lauren, actually lives and works from their van. Constantly on the road and meeting new people, they are inspired by the changing environment all the time. In a country which has “more than 500,000 tonnes of textiles and leather end up in landfill each year”, Will & Bear is a brand that is truly working hard to create the lightest possible footprint on their environment.